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    Timing the Market vs. Preparing for It: Which One Actually Pays Off?

    • Richard McDonough
    • July 8th, 2025
    • 0 min read

    If you’ve been considering selling your home in the St. Croix Valley, you might find yourself caught in a familiar dilemma: “Should I list now... or wait for the perfect moment?”

    You’re certainly not alone in this thought process. With the fluctuations in mortgage rates, the ebb and flow of home prices, and the constant barrage of news headlines, it’s easy to feel stuck. One week it’s a seller’s market, the next, buyers seem to be holding back. Blink, and the narrative shifts again.

    This uncertainty often leads homeowners to wait—waiting for rates to drop, for prices to rise, or for that elusive “right time” to make a move.

    But here’s a reality that seasoned sellers—and savvy agents—know all too well: timing the market is nearly impossible. On the flip side, being prepared puts you in control.

    Why Chasing the “Perfect” Moment Often Backfires

    Let’s be honest: the housing market doesn’t come with a big neon sign that says Now’s the time!

    The ideal window to list your home? You usually only recognize it once it’s already closed. That weekend when buyers were eager for new listings might have slipped by. The dip in rates that could have made your home more affordable could be over before you even realize it. The moment your home would’ve stood out with minimal competition may have passed.

    Trying to predict the market can leave you playing catch-up, while other sellers who were ready are already under contract.

    The Advantage of Being Prepared

    Preparation doesn’t mean you have to list your home tomorrow. It means getting everything in order now so you’re in the best possible position when the timing does feel right.

    This might involve starting to declutter and simplify your space now, so when the moment comes, you’re not scrambling. It could mean tackling repairs while you have the time, rather than under pressure. It might also involve meeting with a trusted real estate agent to review your home’s potential value, so you understand exactly where you stand financially before making any decisions.

    When you’re prepared, you don’t just list; you launch. You do it with confidence, clarity, and leverage.

    The Cost of Waiting Without a Plan

    Now let’s flip the coin. What happens when someone waits without preparing?

    Too often, they list after the market has already shifted. They rush through staging and prep because they didn’t start soon enough. They hesitate on decisions, second-guess pricing, and miss the moment they were hoping for.

    And when offers come in lower than expected—or not at all—it’s not just disappointing. It’s avoidable.

    Waiting without a plan often leads to reactive decisions. And in real estate, reactive rarely means profitable.

    What Preparation Actually Looks Like

    Getting prepared doesn’t require a remodel or a massive to-do list. In fact, the most effective preparation usually starts small.

    It could mean clearing out the garage, sprucing up your landscaping, or reviewing your mortgage balance to estimate your net proceeds. It might involve scheduling a walkthrough with your agent to understand what buyers in the St. Croix Valley are really looking for. You don’t have to do everything all at once. You just have to begin.

    The more time you give yourself, the more thoughtful and strategic you can be. And that preparation often pays off—literally.

    The Market Will Keep Moving. Will You Be Ready?

    Here’s the reality: the housing market never stands still. Conditions shift, sometimes quickly. Buyer demand ebbs and flows. Interest rates can change in a matter of days.

    But the homeowners who benefit from those changes aren’t the ones glued to the news. They’re the ones who are ready to act when the moment comes. They’re not scrambling to make updates, get photos, or figure out pricing. They’re already positioned to move.

    Final Thoughts: Preparation = Power

    If you’re unsure when you want to sell, that’s perfectly fine. The goal isn’t to rush your decision. It’s to ensure that when you are ready—whether that’s two weeks or two months from now—you’re not starting from scratch.

    Because here’s the bottom line: while timing will always play a role, preparation is what gives you options. It’s what allows you to act with intention, not urgency.

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    About the author

    Richard McDonough

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    Richard McDonough

    Richard McDonough

    124 North Main Street, Stillwater, MN. 55082

    124 North Main Street, Stillwater, MN. 55082

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